Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Promotion Management
سال: 2014
ISSN: 1049-6491,1540-7594
DOI: 10.1080/10496491.2013.846287